About Pennaluna & Company of North Idaho

In 1926 — when gold was $21 and Coolidge had the White House — stockbroker Alex Pennaluna opened a small office in Wallace, a booming mining town in North Idaho.

The surrounding Coeur d'Alene Mountains were rugged, rich in ore and alive with miners, so Alex kept busy trading gold and silver stocks.

Decades passed and the little outfit flourished. Pennaluna & Company earned a name for fine service and stock market know-how.

Over the years, we've added computerized trading terminals, electronic order management systems, telecommunications gear and other 21st century technology.

But the
most important things have stayed the same.

Pennaluna & Company is still a no-frills operation that works to you save money on commissions.

We're still small. You get personal service that's fast and efficient.

We still work hard for the best order fills, so your money can go further.

And we still have a special place in our hearts for Silver Valley mining stocks.

Here's some of our team