PENNALUNA & COMPANY > About Our Company

    In 1926, when gold was $21 and Coolidge had the White House, stockbroker Alex Pennaluna opened a small office in the booming North Idaho mining town of Wallace.
    The surrounding Coeur d' Alene Mountains were rugged, rich in ore and alive with miners. Folks kept Alex busy trading mostly gold and silver stocks.
    Decades passed. The little outfit fluorished. Pennaluna & Company earned a name for fine service and stock market know-how.
    Over the years, we've added computerized trading terminals, telecommunications equipment and other high tech gear.

Today we're Idaho's oldest brokerage firm - a NASD Level 3 broker/dealer trading stocks of all kinds on every U.S. and Canadian exchange and over-the-counter.

But the important things stay the same.

We still run a no-frills operation, so you save money on commissions.
We're still small, so you get truly personal service that's fast and efficient.
We still work hard for better order fills, so your money goes farther.

.And we still have a special place in our hearts
for mining stocks.

ron.jpg (10150 bytes)
President Ron Nicklas handles a
trade in the Coeur d' Alene office

Stocks of all kinds
U.S. Exchanges - Canadian Exchanges
Nasdaq - OTC Bulletin Board
Mining securities
U.S. - Canadian - South African
Corporate bonds
IRA accounts
Low commissions
Save up to 50% or more
Extra discounts for active traders
Special savings on low price stock and Canadian trades
Fast, efficient trades
Member NASD and SIPC
NASD Level 3 registered broker/dealer
Mining securities a specialty

The Pennaluna & Company Photo Album
Company Picnic August 2006 Stan's place on Lake CDA Standing, Left to right: Tim M, John, Gwen, Jerome, Mark, Kathy, Stan, Terri, Mike, Tori, Tim H, Barry, Ron, Tim V Lying down: Sam, the co-host
August 2005 Back Office Celebrates Another Audit at Everett's On Hayden Lake Left to right: Tom, Tim V, Tony and Gwen, Ron and Tori, Kathy, Kris and Tim H
Christmas 2004 Clark House Bed and Breakfast on Hayden Lake First row: Mark, Gwen, Kathy, Tori, Tim M Second: Tim H and Tim V Third: John, Tom, Jerome, Mike, Ron, Stan
Company Picnic July 2003 Stan's place on Lake CDA Left to right: Joe (the swimming intern), Ron, Mark, Gwen, Tim H, Kathy, Stan, John, Tom
October 2002 - Tour of New Jersey Mining's Silver Strand Mine Left to right: Tim, Timothy, John, Tom, and New Jersey Mining President Fred Brackebusch
March 2001 -- Virginia and Ron at her retirement party at the Wallace Elks Club
March 2000 -- Elva calls it quits after only 47 years at Pennaluna, and then tries to get suckers to play pool for money at her retirement party. Left to right: Timothy, Kathy, Elva, Tom, Bernadette, John, Jerome, Virginia, Ron
Company Picnic, July 1998 Virginia's Place on the Coeur d'Alene River Left to right: John, Bernadette, Ron, Kathy,Tom, Virginia, Jerome, Tami, Tim The short guy is Baxter Elva is not pictured.


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